Even though social networking is now, most companies are using advertising for a big part of their internet audience also, it is still powerful. However, can you blend the two even though “old school” email advertising is 1-to-many and “new school” social networking advertising is 1-to-1, both may actually work together quite nicely?
The best way to approach that is as an opportunity for you to find out more and for them to find out more about your own brand and you.
Here are hints for doing:
- Gather profile data in subscription types
Give your readers the option of adding their twitter name. Something similar to:
- “We want to get in touch with our clients. Can we accompany you twitter?” please supply your twitter title, and we are going to follow you asp. (In addition, you can find us in @company name, incidentally)
- Boost links for your social networking profiles in banners
When, add links to your different networking profiles. Carefully monitor which links have clicked, since it will provide you an indication of that are popular among your clients.
- Social media-only offers
If you want to get a handle, make an email that contains links to marketing codes or specific offers, which are display on your networking profile pages that are social. Something like “we have particular offers accessible that we think you would love. These are for our societal.
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